Sr. Marketing Specialist

PolyOne Corporation (NYSE:POL), is an award-winning workplace because of the value we place on our people and their contributions through, recognition programs, competitive pay, community involvement, and opportunities to grow professionally and personally. We have a proven track record of promoting from within by providing professional development opportunities. We are a $3 billion world-class, global provider of polymer solutions with our materials used in everyday products ranging from sports equipment to medical devices to electronics and more. With approximately 6,000 global associates and 70+ facilities around the world, we collaborate closely with our customers to deliver innovative products and services. If you like to be challenged in a fast-paced, team environment and to work with top, innovative talent, then PolyOne is the ideal company for you to build a career.
The Sr. Marketing Specialist will be located in Avon Lake, OH. This role provides leadership in some strategic and all tactical marketing (market penetration, segmentation, and commercialization and launch packages) and platform/product definition for PolyOne's products and positioning in support of target markets for the Specialty Engineered Materials business. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence multiple levels of organizations (PolyOne and Customer). This individual will collaborate with the business development, product management, and commercial sales teams globally to achieve business objectives.
Essential Duties & Responsibilities:
Innovation and Profitable Growth: Drives profitable growth in key market segments through Voice of the Customer and Phased Offering Launch processes. Supports market development programs for new markets and/or the penetration of existing markets. Conducts market research and analysis to track future marketplace trends, customer needs, competitive data, as well as product / service performance and acceptability. Owns key linkage between customer, business, and technology.
Commercialization: Takes customer and market trends, feedback, and opportunities to create technology focus and support PolyOne growth initiatives. Ensures the successful commercialization of market-driven products / technology. Develops and drives marketing campaigns in support of new product launches as well as translations from other regions or applications with measurable financial results.
Key Marketing Processes: Ensures creation, deployment and use of Phase Decision Process, situational analysis, sales and marketing planning, dynamic sales model for profitability analysis and EVE tools.
Strategic Planning: Supports development of the strategic plan, annual operating plan and marketing communications plan. Implements the strategic marketing direction and uses Porter's Five Forces assessments with plans to address industry trends, competitive positions and specialization strategy.
Market and Competitive Intelligence: Drives measurement and tracking of market trends and competitive activities including market size, market share, and competitive strengths and weaknesses. Attends various trade / organization functions to develop business contacts and gather market information.
Marketing Communications: Creates marketing oriented sales tools, case studies, literature, press releases, webinars, advertising, brand awareness, trade shows, etc. Develops and coordinates promotions, technical presentations, and advertising / digital campaigns through Corporate Marketing Communications. Responsible for communicating marketing activities to regional commercial team, customer service, inside sales, global partners and other functional areas to ensure smooth transition of strategy to action.
Market Segmentation and Value Proposition: Conducts market / customer segmentation. Creates value proposition for the various segments / applications from the customer perspective and ensuring product and positioning / message consistency.
Business and Pricing Practices: Implements market segment value-based pricing and profitability targets.
Profitability Analysis and Margin Management: Monitors business results. Supports portfolio profitability and overall gross margins for growth component of target market segments. Works with Product Management to support product life cycle management.
Lean Six Sigma (LSS) and Continuous Improvement: Supports and is committed to PolyOne's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
Sales and Customer Support and Training: Develops effective sales tools and ensures commercial team receives continuous support in the form of up-to-date market application information, training, and problem solving. Supports the development of business unit and corporate marketing training programs. Conducts executive marketing / sales calls to establish and maintain customer contact, identify customer needs, promote sales efforts, evaluate market trends, and develop business within target accounts and industries.
Personal and Product Safety: Operates safely. Works closely with Product Management and Environmental Health & Safety to ensure products meet local, state, and federal/country regulations
Required Skills & Experience:
Bachelor's degree in marketing, engineering or related field. MBA a plus.
5-7 years of marketing experience with proven time/project management and priority management skills
Strong analytical and multi-tasking skills
Demonstrated influencing skills
Advanced knowledge of the following software applications:
Microsoft Office, including Microsoft PowerPoint. Microsoft Word, Microsoft Excel and Microsoft Outlook
We offer a competitive salary, incentive and benefit plan to eligible employees. Benefits include medical, dental, vision, life insurance, disability, spending accounts and 401(k).
PolyOne Corporation is a drug free workplace. PolyOne is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable state and local law. #LI-KD1

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